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Opinions expressed by Entrepreneur contributors are their own. This article originally ran March 14, 2016 and has since been updated. It may only be July, but the Internet never sleeps, and neither do the social-media blunders. Rewind to the 1950s and Vera Bradley’s latest campaign would have been right on target. It turned out to be the latter for Vera Bradley. The fashion brand asked customers to share why they like being a girl.
Vera Bradley’s efforts to connect with young girls is well-noted, but their execution flawed. Not all women want to accessorize. Not all women belt their favorite song lyrics. It’s never a good thing to piss off the Russians. Leave it to Coca-Cola to do so right out of the gate this year after it sent out a tweet featuring a cartoon with a snow-covered map of the country. Taking a closer look, the map’s actually outdated, omitting Kaliningrad, which was annexed following World War II. DC Comics realizes some research is better than none.